The course provides an overview of business in Europe and an examination of specific issues related to foreign companies doing business in Europe. Specific topics include the European business environment, European Union institutions, legal framework and policies, the growth of the European Union, emerging European economies, business strategy for the European market, marketing strategy in Europe, managing cultural diversity in Europe, human resource management issues in Europe and corporate governance and control in Europe.

At least three contact hours per week plus private study time.

At least 24 units.

See Course Website:  http://ecocomm.anu.edu.au/courses/course.asp?code=BUSI2034

For further information please refer to http://ecocomm.anu.edu.au/courses/course.asp?code=BUSI2034