This course aims to develop an advanced understanding of the international marketing environment, the international marketing mix, and international marketing strategy. Specific topics include the rationale for international marketing; marketing issues related to international economic, financial political, legal, cultural and information technology environments; international marketing research; market selection and entry; product adaptation for international markets, promotion, pricing and distribution in international markets; channel selection and alliances; and strategic issues in international marketing.

At least three contact hours per week.

BUSI2025 International Business or MKTG2004/1004 Marketing

See course website:  http://ecocomm.anu.edu.au/courses/course.asp?code=BUSI3024

For further information please refer to http://ecocomm.anu.edu.au/courses/course.asp?code=BUSI3024