| Course Description: |
This course provides participants with perspectives and analytical tools for understanding the marketing, production and investment decisions of companies in an international context. Participants take the perspective of general managers responsible for strategic direction in a rapidly-changing international environment. The focus is on the international strategies of large multinational corporates and on the strategies of smaller companies leveraging the international environment to achieve fast growth. The course looks at why companies expand internationally, how they expand operations across borders and how their international business strategies change over time (including phases of expansion and phases of consolidation) in the face of shifting regulatory, environmental, technological and competitive factors. It looks at how companies manage the constraints of human, financial, technical and managerial resources. Lectures and case studies explore the different modes of engagement with international markets including exporting, licensing, joint ventures and alliances, greenfield investments and cross-border acquisitions. |