This course covers the formulation and implementation of strategies by corporations and businesses. The forces and factors that influence the choice of strategies, and their success or failure are examined. Topics include external analysis of opportunities and threats, internal analysis of capabilities and competencies, choice of strategy at functional, business, corporate and global levels, alignment of structures and controls with strategies and evaluation of strategies. The course draws upon case studies to highlight key concepts in strategic decision-making.

At least three contact hours per week.

At least 48 units

BUSN3015/COMM3015 Corporate Strategy

See course website:  http://ecocomm.anu.edu.au/courses/course.asp?code=MGMT3015

For further information please refer to http://ecocomm.anu.edu.au/courses/course.asp?code=MGMT3015