This course introduces the fundamental theoretical framework of advertising, and links the role of advertising to the broader marketing communications context. Specific topics include integrating marketing communication, identifying promotional opportunities, corporate and brand image, advertising management, advertising design, media selection, consumer promotions, public relations and sponsorship and international advertising.

At least three contact hours per week.

MKTG2004/1004/BUSN1004/2010 Marketing

with BUSN2033 Advertising.

For further information please refer to http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG2033