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Later Year Course

Offered By:	School of Mgt, Marketing & International Business
Academic Career:	Undergraduate
Course Subject:	Marketing
Offered in:	First Semester, 2010
Unit Value:	6 units
Course Description:	Social Marketing examines the adaptation and adoption of commercial marketing principles and practice into the field of social change marketing.  Specific topics include examining the contemporary issues in the social marketing sector including the development of unique social marketing models for changing attitudes and behaviours, as well as the use of commercial marketing to deliver goods, ideas, and service products for social marketing outcomes.
Areas of Interest:	Interdisciplinary Studies - Sustainability and Marketing
Requisite Statement:	MKTG2004/1004/BUSN1004/2010 Marketing and MKTG2031 Consumer Behaviour
Recommended Courses:	MKTG2033 Advertising
Majors/Specialisations:	Corporate Sustainability