ANU - STUDYAT - Government Marketing

Offered By:

School of Mgt, Marketing & International Business

Academic Career:

Graduate Coursework

Course Subject:

Marketing

Offered in:

MKTG7024 will not be offered in 2010

Unit Value:

6 units

Course Description:

Government Marketing examines the use of marketing theory and practice in internal and external marketing for government owned enterprises, departments and agencies. Specific topics include examining contemporary issues in the commercial marketing sector, differentiating political marketing from government marketing, and the use of commercial and non commercial marketing by government.

Learning Outcomes:

By completing this course, students will:

Appreciate the challenges facing the use of traditional commercial tools and techniques in government
Explore the composition of government marketing campaigns for public benefit, and how these from commercial marketing campaigns for profit
Recognise the differences between government marketing, propaganda and political marketing, and understand the appropriate application of each technique
Develop professional business writing skills

Areas of Interest:

Marketing

Eligibility:

At least an average of 65% (or equivalent) in the final two years of an Australian undergraduate degree

Requisite Statement:

MKTG7001 Marketing

Corequisites:

MKTG7050 Consumer Behaviour

Recommended Courses:

MKTG7023 Services Marketing

Prescribed Texts:

See Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7024