| Offered By: |
School of Mgt, Marketing & International Business |
| Academic Career: |
Graduate Coursework |
| Course Subject: |
Marketing |
| Offered in: |
First Semester, 2010 |
| Unit Value: |
6 units |
| Course Description: |
This course will form the capstone course for students undertaking study towards professional accreditation with the Market Research Society of Australia as part of the Master of Business or Master of Marketing. The main objectives of this course are: - To integrate the knowledge developed in previous marketing and statistics courses
- To undertake market research appropriate to marketing problem
- To develop professional writing and presentation skills
- To demonstrate the ability to facilitate and improve marketing decisions
|
| Learning Outcomes: |
Build knowledge to confidently communicate ideas in client language related to research findings; Improving written and oral skills to confidently and competently communicate through discussions related to research and express personal view points; Confidently and sympathetically evaluate work and ideas presented by your peers; Be able to work efficiently and effectively in a team environment to achieve specific outcomes; Further develop skills in finding and accessing information effectively and evaluating its quality and relevance. |
| Indicative Assessment: |
- Group Project 40%
- Individual Project 20%
- Final Exam 405
|
| Workload: |
3 hours seminar plus private study time. |
| Course Classification(s): |
|
| Areas of Interest: |
Marketing and Statistics |
| Eligibility: |
At least an average of 65% (or equivalent) in the final two years of an Australian undergraduate degree |
Assumed Knowledge and
Required Skills: |
Basic knowledge of marketing (coursework equivalent of MKTG7001 Marketing or relevant work experience) |
| Prescribed Texts: |
See Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7058 |
| Preliminary Reading: |
See Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7058 |
| Indicative Reading List: |
See Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7058 |
| Programs: |
Master of Business, Master of Commerce, Master of Marketing, and Graduate Certificate in Marketing |
| Other Information: |
For further information please refer to http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7058 |
| Academic Contact: |
See: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7058 |
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