This topic is suitable for Master-level students wishing to carry out applied research into a practical issue in business studies or into a field in which they have a strong personal interest. Prior research experience is not a prerequisite. However, candidates may want to draw on prior professional experience or prior studies bearing on the topic of interest.

Candidates must prepare a proposal of their applied topic in business studies.

Candidates will be expected to analyse a broad range of published sources on the topic issue; apply tools and techniques from Masters level courses in management, marketing or international business; gather some original input by collecting data in the field; and develop well-founded suggestions as to the implications of the topic issue.