Graduate Coursework
1
052701G
<p>Typical part-time study program (this program is not normally available full-time):</p><table border="0"><tbody><tr><td style="border: #000000 1px solid"><strong>Semester 1</strong> <br /></td><td style="border: #000000 1px solid"><strong>Semester 2</strong> <br /></td></tr><tr><td style="border: #000000 1px solid"><p>MKTG7001 Marketing</p><p>MKTG7050 Consumer Behaviour and Analysis </p></td><td style="border: #000000 1px solid"><p>MKTG7027 Marketing Strategy</p><p>Elective (6 units) </p></td></tr></tbody></table><p> </p>
1
0
3050
<p>The Graduate Certificate in Marketing is designed for students who would like to develop their skills and knowledge in the discipline of Marketing. It is designed in particular for students with no background in Marketing and covers foundation studies which can progress into the [Master of Business|7411XMBUSN] (one year) and [Master of Marketing|7415XMMKTG] (two year) degrees.</p><p>All graduate coursework for domestic students in the ANU College of Business and Economics is offered under Domestic Tuition Fee places. Australian citizens may defer the payment of their fees using FEE-HELP, however should be aware that the programs are not eligible for Commonwealth Supported Places and HECS-HELP. Information on FEE-HELP and eligibility requirements is available from <a href="http://www.goingtouni.gov.au/" title="http://www.goingtouni.gov.au/">http://www.goingtouni.gov.au/</a></p><p><strong>Admission Requirements</strong><strong> </strong></p><p>i. Applicants must hold a pass (Bachelor) degree from an Australian university or overseas university of equivalent standing to an Australian university. Performance in last two years of the degree to be at an average of 65% at ANU or better (or equivalent).</p><p>ii. Students who fail to meet the academic entry requirement at (i) above may be considered for entry if they are able to demonstrate at least one year of full-time relevant work experience that was undertaken after graduation from their degree.</p><p>iii. Students entering the program are also assumed to have an understanding of mathematics equivalent to Australian Year 12 including calculus and algebra. Students who do not possess this assumed knowledge may undertake a mathematics bridging program.</p><p>iv. The suitability of the students to enter the program is at the discretion of the Dean.</p>
1
0
0
1
2
24
Graduate Certificate in Marketing
<p>The program is 24 units consisting of 18 units of compulsory courses and 6 units of elective courses. The elective course must be chosen from a list of seven courses. Selection of courses is subject to approval by the program coordinator.</p><p><strong>Compulsory Courses (18 units)</strong></p><p>MKTG7001 Marketing</p><p>MKTG7027 Marketing Strategy</p><p>MKTG7050 Consumer Behaviour and Analysis</p><p><strong>Elective Courses (6 units)</strong></p><p>MKTG7003 Financial Services Marketing</p><p>MKTG7023 Services Marketing</p><p>MKTG7028 Marketing Communications </p><p>MKTG7035 Global Marketing</p><p>MKTG7037 Electronic Marketing</p><p>MKTG7058 Applied Market Research </p><p>STAT7007 Advanced Marketing Research Methods </p>
6460XGCMKG
6460
u4473726
4
2010